• Hyundai unveils its INITIUM hydrogen fuel cell electric concept vehicle, reinforcing its clear commitment to hydrogen mobility and sustainability
• The concept showcases the company’s new design language ‘Art of Steel’ and reflects the Hyundai Motor’s customer-centric approach
• Targeted driving range of over 650km [estimated driving range calculated with Hyundai Motor’s target fuel economy, when tested with 18-inch tire] with a maximum motor output of 150 kW
• INITIUM previews new production FCEV coming in the first half of 2025
• Hyundai Motor Group Executive Chair Euisun Chung underscores commitment to HTWO brand following CES 2024 debut
• Hyundai Motor to showcase INITIUM at the LA Auto Show and Auto Guangzhou in November 2024

Hyundai Motor Company today unveiled its INITIUM hydrogen fuel cell electric vehicle (FCEV) concept at its ‘Clearly Committed’ event held at Hyundai Motorstudio Goyang.

INITIUM is a Latin word meaning ‘beginning’ or ‘first’, representing Hyundai Motor’s status as a hydrogen energy pioneer and its commitment to develop a hydrogen society.

INITIUM provides a preview of a new production FCEV that Hyundai Motor plans to unveil in the first half of next year. The concept encapsulates the company’s 27 years of hydrogen technology development and reflects its clear commitment to achieving a sustainable hydrogen society.

This unique hydrogen fuel cell-powered SUV concept also marks the debut of Hyundai Motor’s new design language – called ‘Art of Steel’ – embodying the character of HTWO, Hyundai Motor Group’s dedicated hydrogen value chain business brand.

Hyundai Motor launched its HTWO hydrogen value chain business brand earlier this year at CES 2024, highlighting how Hyundai Motor Group Executive Chair Euisun Chung is focusing the Group’s efforts on hydrogen energy.

Unveiling the vision for HTWO Grid – an end-to-end hydrogen energy solution that spans production, storage, transportation and utilization – Executive Chair Chung expressed the Group’s commitment to actively participate in the development of a hydrogen society and underscored the Group’s capabilities to achieve this goal, highlighting that “The shift to hydrogen energy is for future generations.”