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Hyundai Motor and Plus unveil concept for autonomous H2 freight ecosystem

Hyundai Motor Company and Plus unveiled a shared vision at the Advanced Clean Transportation (ACT) Expo 2025 in Anaheim, California, outlining how their collaboration on autonomous H2-powered fuel cell trucks aims to accelerate the development of a H2-powered freight network in the U.S.

The collaboration pairs Hyundai Motor’s H2-powered XCIENT Fuel Cell truck with Plus’s AI-based autonomous driving software, SuperDrive, proposing a scalable and cost-effective solution to long-haul freight that aims to reduce the carbon footprint of commercial transportation.

“Hyundai Motor believes in a sustainable future powered by advanced fuel cell technologies,” said Jim Park, Senior Vice President of Commercial Vehicle and H2 Business Development at Hyundai Motor North America. “We hope to continue our partnership with Plus to add autonomous driving capabilities to XCIENT Fuel Cell trucks in the future and provide our fleet operator customers with additional solutions that improve road safety and freight efficiency. The concept shared today shows why we value this partnership and the vision for what autonomous H2 fuel cell trucks can deliver.”

David Liu, CEO and Co-Founder of Plus, added, “Autonomous H2 fuel cell trucks are a transformative step forward in sustainable freight. By combining self-driving and zero-tailpipe emission technologies, we are laying the groundwork for a cleaner, more efficient transportation system that meets the demands of today and the needs of tomorrow. We are excited to showcase a concept for the sustainable future we expect to create with innovation-driven partners like Hyundai Motor.”